SEO Audit Checklist 2026
SEO wins usually come from boring fundamentals done consistently. Use this checklist before publishing major site changes.
Technical checks
- Indexing and robots rules are correct
- Canonical URLs are consistent
- Core pages load quickly on mobile
- Broken internal links are fixed
On-page checks
- Every page has one clear topic
- Title tags and meta descriptions are written for humans first
- Headings follow a logical hierarchy
- Images have useful alt text
Content and authority checks
- Product pages include real images, costs, and competitive context
- Blog posts link to relevant service and product pages
- Local pages include accurate NAP details
- No fake testimonials or fabricated case studies